I was very concerned that people would stop using our screens in the mall to find store information because of COVID. We ran the numbers - I am pleased to share that shoppers are still using our screens extensively.
Our stats for October 2020 are down around 12% when compared with October last year, but we still recorded 662 864 interactions across our network of over 200 screens.
We will run this same comparison over the next few months to determine if consumers have changed their store search habits.
Check in next month to see our November comparison.
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